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Transformative Mixed-Use Development Opportunity
178 HOTEL KEYS TO • Site includes approximately 3 acres of excess developable land valued
184-UNIT STUDIO between $11-16 million based on nearby land sale comps
APARTMENT CONVERSION
• Designated in a Qualified Opportunity Zone with favorable D1 zoning, offering
one of the last opportunities in Salt Lake City to develop a multifaceted
“destination” development of significant scale and create a new social hub
in the City’s most vibrant neighborhood
• Development master plan envisions a first-of-its-kind, mixed-used ecosystem
integrating creative office/tech buildings with convention/meeting space,
a collection of wellness-oriented residential communities, a boutique
lifestyle hotel with a leading independent brand, and a destination food
and beverage market
Best-in-Class Sponsorship & Project Team
South Tower
• Formed by a joint venture between J.B Earl Company and LEE Group, the
well-capitalized sponsorship team brings over 50 years of combined real
estate development and investment experience, most of whom are locally
based and have a vested interest in the growth of Salt Lake City
• Sponsors have assembled a top-tier project team including Utah-
focused architecture firm Elev8, a renowned interior design team led
by a former principal of AvroKO, and ENR “Top 300” national contractor
R&O Construction
• Sponsors are currently in advanced discussions with Common to
professionally manage the multifamily component post-renovation
GRANARY LABS | 5