Page 148 - Proceeding of Atrans Young Researcher's Forum 2019_Neat

“Transportation for A Better Life:
Smart Mobility for Now and Then”

23 August 2019, Bangkok, Thailand

Opportunities for Commuter Commerce using Consolidation Points and MaaS
Platform in Singapore
Topic number: 09 Paper Identification number: AYRF2019-019
Lu MENG , Albert Hardy TANUTAMA
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1 Business Design Team, NEC Laboratories Singapore
NEC Asia Pacific Pte Ltd
Telephone 6379-2550
E-mail: lu_meng@nec.com.sg

2 Business Design Team, NEC Laboratories Singapore
NEC Asia Pacific Pte Ltd
Telephone 6379-2555
E-mail: alberthardy_tanutama@nec.com.sg

Abstract
The rapid growth of e-commerce and emergence of commuter commerce has led to an increase in
the amount of parcel delivery and a need for better delivery services. To keep up with the increasingly
demanding and diverse needs of consumers for flexible and shorter deliveries, logistic companies have turn
to innovation and technology. One of the promising last mile delivery methods is consolidated point delivery
using locker for recipients to pick up their parcels. Despite the numerous advantages of this method, there are
efficiency challenges to overcome for successful operation. This paper investigates underlying needs in
integrating the concept of MaaS and consolidation point delivery to improve utility and agility for last mile
delivery, with a vision of allowing consumers to collect goods wherever and whenever is most convenient
for them. The paper then strives to highlight findings and considerations from prospective users in utilising
such services.

Keywords: e-commerce, commuter commerce, last mile delivery, Mobility-as-a-Service, shop-on-the-go,
optimal locker utilization, consolidation point delivery, locker parcel delive

1. Introduction
Fast changing urban mobility landscape and including but not limited to the purchase and sale of
services have resulted in the need for integration of products.
and access to various transport services in an Such rapid growth of electronic commerce
integrated service platform often described as (e-commerce) and emerging opportunity of
Mobility as a Service (MaaS). The platform helps commuter commerce has pushed logistics and more
commuters create, orchestrate and optimise multi- specifically, last mile delivery, to the front lines of
stage journeys, changing the way people move and the customer experience. The demand for last mile
consume good. With the improvement of network delivery services has increased by 50% in the last 18
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connectivity speeds, provision of on-board WiFi and months, primarily driven by B2C commerce.
growing adoption of mobile-optimized sites by Unfortunately, the logistics industry have been
retailers, commuters are spending increasingly more struggling to keep up with the rapid growth of
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time online while travelling. They view commuting delivery parcels and knock-on effect of customer
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as a convenient time to shop given the limited ability expectation. Customers are expecting greater
to engage in other forms of work. This results in the flexibility in delivery options, fitting around their
blooming business of “commuter commerce,” a lifestyles. Delivery times are getting shorter, with the
subset of electronic and mobile commerce where number of same-day or several-hour delivery
people use wireless mobile devices to conduct services rising.
commercial transactions online while commuting,

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