Page 151 - Proceeding of Atrans Young Researcher's Forum 2019_Neat
P. 151

“Transportation for A Better Life:
                                                                                                                       Smart Mobility for Now and Then”

                                                                                    23 August 2019, Bangkok, Thailand

             fold  improvement  in  parcel  delivery  efficiency.   customers reach their collection point, enabling high
             Other  benefits  include  reduced  traffic  congestion   service  level  and  “instant  pickups”.  The  duration
             and carbon emissions from fewer multiple-location   between sellers dropping off the orders and buyers
             small parcel deliveries.” 19                     picking up the orders should be minimized through
                                                              AI. This optimized scheduling is what enables the
                    The use of lockers as last mile delivery is   reduction  of  operational  costs  of  collection  point
             very promising. However, for successful operation,   rentals. After a period of service, predictive analytics
             logistic  companies  need  to  ensure  efficient  locker   can  be  done  to  forecast  demand  and  increase
             utilization and turnover. Locker installation or rental   optimization as well.
             costs are high, especially in strategic and populated
             locations  like  interchanges.  To  maximize  profits,   For  buyers,  this  solution  minimizes
             logistic companies would need to maximize locker   uncertainty  and  wait  time  associated  with  normal
             utilization  rate.  Late  collection  hinders  locker   home deliveries or queueing up at stores. With AI
             turnover and reduce efficiency.                  recommending  optimal  time  for  preparation  and
                                                              delivery,  sellers  are  also  able  to  better  plan  their
             3. Methods                                       time, reducing uncertainty and confusion that occurs
                    This study explored an integrated concept of   during peak hours as well.
             e-commerce  and  public  transit  for  commuter  and
             delivery providers. While travelling, customers are     Self-collection  delivery  methods  increase
             able to shop-on-the-go, order through a mobile app   the  efficiency  of  last  mile  delivery  as  there  are
             and collect it at a parcel collection lockers situated   consolidation  of  orders,  fewer  number  of  delivery
             along  their  commuting  route.  This  concept  was   points and reduced number of point-to-point trips by
             developed  based  on the  concept  of  “What  I  want,   using  public  transport  network.  This  has  the
             where I want, when I want it”, with a goal to increase   potential  to  significantly  reduce  both  fixed  cost
             the flexibility and predictability of online delivery   (manpower  logistics  and  fleet)  and  variable  costs
             for a more customer-oriented service. It is focused   (fuel) for the delivery companies. Meanwhile, self-
             on delivering products that consumers want to the   collection stations can be set up at strategic locations
             location which is convenient for them, at the time   like  train  stations  or  interchanges.  In  order  for  a
             that is convenient for them by taking advantage of   seamless collection process, lockers can be installed
             public  transportation  modes  instead  of  being   with  biometrics  authentication  systems.  For
             constrained by fleet size and manpower/labour.    biometric  collection  points,  customers’  biometrics
                                                              data will have to be collected prior to self-collection.
                    The key enabling factor for this concept is in   This can be done through the uploading of a picture
             combining  pervasiveness  of  public  transport  in   via the mobile app for face recognition systems. For
             Singapore  to  achieve  just-in-time  delivery  at  self-  non-biometric  collections,  the  generation  of QR
             service lockers and to optimise their turnover rate.   code for collection will suffice.
             This  is  achieved  by  using  real-time  tracking  of
             commuters  from  Mobility-as-a-Service  (MaaS)          In order to better understand current trends
             mobile  app,  which  offer  transport  multimodal   and evaluate the concept, quantitative and qualitative
             routing combined with e-commerce purchasing and   market studies were carried out. Firstly, an online
             payment ability. This enable customers to shop and   survey  was  conducted  with  71  respondents  from
             make  online  payment  while  travelling  from  one   Singapore  to  understand  the  current  mobile
             destination  to  the  next.  By  processing  real  time   commerce trends, challenges and gaps in Singapore.
             location  of  customers,  delivery  couriers,  and   Then,  an  interactive  co-creation  group  discussion
             scheduled  public  transport  operation  -  an  optimal   was conducted with 77 respondents from Singapore
             and  predictable  delivery  collection  time  can  be   to understand their views on the solution concept and
             determined  and  coordinated  through  artificial   potential  opportunities  and  challenges. Survey
             intelligence (AI) optimization algorithms.       methodology  studies  the  sampling  of  individual
                                                              units from a population using the associated survey
                    With this optimal collection time, sellers are   data  collection  techniques,  such  as  questionnaire
             able to know exactly what time buyers will reach the   construction and methods for improving the number
                                                                                                     20
             collection point and prepare accordingly. This helps   and  accuracy  of  responses  to  surveys.   This
             to ensure that products are made to be ready when   methodology  provide  a  means  to  explore  the



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