Page 155 - Proceeding of Atrans Young Researcher's Forum 2019_Neat

“Transportation for A Better Life:
Smart Mobility for Now and Then”

23 August 2019, Bangkok, Thailand

The most common product that respondents
would buy and collect is groceries, with 24% of
respondents, followed by fast food and hawker food,
each with 23%, as shown in Figure 1. From the
results, we can infer that the industry which is most
relevant for this delivery method is the F&B
industry. Customers find most value in shopping and
collecting their food on the go. With the long queues
at popular F&B outlets and long working hours of
people in developed cities like Singapore, it is not
surprising that customers would prefer to have their
food ready and available for them to collect on the Fig 7 Reasons for using the delivery concept
way home from work. This result also corresponds
to the nature of the solution. Since the solution For the 35 respondents who pointed out
enables “instant pickups”, it is very relevant for food
which has a short expiry and thus delivery period. possible reasons for not using this concept, the most
With the proposed solution, restaurants are able to common reason was that they are too busy at work
or during transit to shop for products online, as
schedule, cook and deliver according to the arrival
time of customers. It offers customers more shown in Figure 8. The next common concern was
flexibility of delivery, ensures food is still fresh and that in the purchase of heavy products, they would
rather select home delivery rather than collect by
reduces the uncertainties of food arrival time. themselves. This is a valid concern and one of the

limitations to this delivery method. However, the
target market for this delivery service is not heavy
goods, as there are existing solutions for the delivery
of heavy goods to the homes of customers. The
proposed service is targeted at goods that are urgent
or require a very short delivery time. The third
concern is about the details of the concept. Specific
details about the concept, such as the cost, type of
products sold, collection method and exact location
would have to be ironed out before
commercialisation.

Fig 6 Products respondents want to purchase and
collect on the go

When it comes to choosing this solution as
their delivery method, the top consideration for
consumers appear to be convenience. As shown in
figure 7, more than half of the respondents, 58%,
rated this as their top reason for using their solution.
This is followed by ‘time saving’ at 29% and ‘cost
saving’ at 5%.

Fig 8 Reason for not using the delivery concept

Despite the concerns, respondents agree that
there are many potential advantages to this
concept. Firstly, it allows the delivery of a product
that is difficult to deliver such as freshly cooked
foods. Although there are home delivery options
available for freshly cooked foods, they are either
very costly or not effective at maintaining the

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