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What the future holds                                                               Embracing Digitalization in Agriculture,

               - embracing digitalization                                                                         between Desire and Struggle




              case study – Japan digital farming                                         How Japan is making agriculture sustainable?




                                                                                         Japan has one of the lowest food self-sufficiency rates out
                                                                                         of all the major world economies. Caloric intake was 79%
                                                                                         in 1960, but has fallen sharply, and currently stands at
                                                                                                    1
                                                                                         around 40%. The country’s goal is to reach 45% food self-
                                                                                         sufficiency by 2030, but it faces many challenges. Two-
                                                                                         thirds of the nation’s surfaces are mountainous, and the
                                                                                         number of farmers in the country is shrinking, and
                                                                          Digital        increasing in age (67 years old on average). 2

                                                                          agriculture             turn agriculture into a growth field, using Big
            Jane Smith                                                    has the                 Data, the Internet of Things (IoT), and Artificial
                                                                                                                3
                                                                                                  Intelligence (AI). .
           Best Designer 2014                                             power to                over 121 product sites conducting smart
                                                                                                  agriculture projects and vertical green farms.
           Lorem Ipsum is simply dummy text of                            be truly                using IoT and AI to make advances in fertigation,
           the printing and typesetting industry.                                                 with data being collected from soil and light
                                                                          disruptive              sensors. AI analyses the data to determine the
                                                                                                  right amount of water and fertilisers needed,
                                                                                                  making the approach far more sustainable.
                  Bank Lombard Odier & Co Ltd June’21
                  1 https://www.japantimes.co.jp/news/2019/08/06/national/japans-food-self-sufficiency-rate-hits-lowest-level-25-years-due-drop-wheat-production  th  37
                  3 https://www.ecos.eu/files/content/downloads/publikationen/REPORT_Smart_Farming.pd                   10 of November 2021
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