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What the future holds Embracing Digitalization in Agriculture,
- embracing digitalization between Desire and Struggle
case study – Japan digital farming How Japan is making agriculture sustainable?
Japan has one of the lowest food self-sufficiency rates out
of all the major world economies. Caloric intake was 79%
in 1960, but has fallen sharply, and currently stands at
1
around 40%. The country’s goal is to reach 45% food self-
sufficiency by 2030, but it faces many challenges. Two-
thirds of the nation’s surfaces are mountainous, and the
number of farmers in the country is shrinking, and
Digital increasing in age (67 years old on average). 2
agriculture turn agriculture into a growth field, using Big
Jane Smith has the Data, the Internet of Things (IoT), and Artificial
3
Intelligence (AI). .
Best Designer 2014 power to over 121 product sites conducting smart
agriculture projects and vertical green farms.
Lorem Ipsum is simply dummy text of be truly using IoT and AI to make advances in fertigation,
the printing and typesetting industry. with data being collected from soil and light
disruptive sensors. AI analyses the data to determine the
right amount of water and fertilisers needed,
making the approach far more sustainable.
Bank Lombard Odier & Co Ltd June’21
1 https://www.japantimes.co.jp/news/2019/08/06/national/japans-food-self-sufficiency-rate-hits-lowest-level-25-years-due-drop-wheat-production th 37
3 https://www.ecos.eu/files/content/downloads/publikationen/REPORT_Smart_Farming.pd 10 of November 2021