Page 34 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
P. 34
Driving Digital Farming as a key enabler Embracing Digitalization in Agriculture,
between Desire and Struggle
Go-To-Market models
How Large Agri-Businesses execute?
OWN DEDICATED OWN REGIONAL DISTRIBUTOR SALES 3 PARTY SALES TEAMS
rd
SALES TEAMs SALES TEAMs
+ Full focus on the Farmer providing + Full Agronomical capability and + Most acknowledged to cover the + Great to facilitate implementation
Digital Farming Tech capability past relations with key farmers market, local insights and in-farm
- Limited Agronomical knowledge + Make the most of main product experience + Cross-sell hardware + software
portfolio (showcase impact) + Cross-sell product + soft + service - Different business driver
- Additional cost resource vs Focus
- Low Digital Competencies,
- Different business driver - Usually have own DF Tools
- Limited Machinery knowledge
- DF is just a profit sweetener 10 of November 2021 34
th
- Different business KPIs
