Page 29 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf

Redefining Value Worth Paying Embracing Digitalization in Agriculture,
and the Revenue Equation between Desire and Struggle

GROWTH Process
Find ADDITIONAL
REVENUE channels

START
START
AGAIN

SHOWCASE BIC
Maximize number of farmers and
clients / users applied model
Work HARDER
to build
Best in Class
usecases.

OBS. WHY have an average price to average farmers?
Chose instead those that believe in what you believe. Small Viable Audience - VIP farmers club. Professional proactive farmers.
Introduce “people like us, do things like this”
Create models and establish a difference between ELITE (PRO FARMERS) and … THE REST . Showcase Best In Class examples Practices & Results.
Price-up smoothly but decisive once Value Worth Paying equation proves to make sense for the large majority.

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