Page 26 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
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Redefining Value Worth Paying                                                       Embracing Digitalization in Agriculture,

               and the Revenue Equation                                                                           between Desire and Struggle




                                                             VALUABLE
                                     recommen                Customer                 MAKE
            YIELD                     dations                 Support                 USE of

             impact                     upsell                                                                 TWO MAJOR
                                                                                       tools                   CHALLENGES

                                                                                                               for farmers in
                                                                                                               embracing
                                                                                                               Digitalization
                                                                                          improve
       BestInClass            SATISF                               ENGAG                 Perceived
        MODELS                                                                             Value
                             ACTION                                EMENT                                       1.OverWhelming
                                                                                                               “Everyone has something to
                                                                                                               sell, when do I farm?”
                                                                                                               2. Lack of resources
                                                 VALUE                                                         “what to do with the data if I
                                                 WORTH                                                         do not have qualified people”
                                                 PAYING





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