Page 25 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf

Redefining Value Worth Paying Embracing Digitalization in Agriculture,

and the Revenue Equation between Desire and Struggle

IMPORTANT TEXT

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Competing in PRICE is not the way forward

To build sustainable product development, R&D and agronomical knowledge imply investments. Moving from COST to INVESTMENT can only
be done if DF can showcase results in either increasing the yield or decreasing the cost, saving time and resources.
Focusing on the HOW the product works will not break the WHY should I be using it.
Identify potential white space areas in the way of thinking & doing, create new perspectives and build trends by establishing the farmers’ value
of WORKING in a joint digital tool & product business approach.

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