Page 20 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
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Driving Digital Farming as a key enabler                                            Embracing Digitalization in Agriculture,
                                                                                                                  between Desire and Struggle




              case study – Farm Management                                  a FARMER CENTRIC perspective




                                     TIPS to consider

                                     1. Develop the
                                     product with the
                                     farmer in mind,
                                     based on his farm
                                     stage development.              AO ®          AO ®    AO ®
                                                                    MAPS           GPS     Fuel
                                     2. Agronomist are
                                     best product             STARTER                     AO  ®
                                     managers.                 (VISIBILITY)            Warehouse            AO  ®
                                     Incorporate the                                                     AGRONOM          AO  ®
                                     farming knowledge                    CONTROL
                                     and farm processes          (ACTIBITY, FIELDS, MACHINES)                         PRECISSION
                                     into the product user
                                     experience.                                  EXPERT
                                                                           (FINANCIAL EFFICIENCY)
                                     3. Measure
                                     have analytics tracking                                 PRO
                                     to understand feature                          (ANALITIC & PLANNING)
                                     usage and knowledge                                                                10 of November 2021  20
                                                                                                                          th
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