Page 17 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
P. 17
Driving Digital Farming as a key enabler Embracing Digitalization in Agriculture,
between Desire and Struggle
WHO Creates Digital Farming solutions?
Agri-Business Manufacturers are major creator and aggregators of DF tools and DRIVE market adoption
About less than 25% of farmers use software; a HUGE coverage opportunity (HA and numeric).
AGRI-BUSINESS Large STRATEGIC
START-UPS
MANUFACTURERS FARMERS PARTNERSHIPS
Breakthrough Idea based
on a farm on opportunity DF complements main business I have a NEED, I develop it CROSS SEGMENTS LARGE
or challenge Leverage KNOWLEDGE I have a WAY of WORKING PLAYERS SYNERGIES
Usually country or SHARING I WANT PRIVACY of data and (Yara + Bayern
regional coverage
drive LOYALTY & build TRUST processes Yara + IBM Machine Learning)
In-House or OpenSource.
In-House or Acquired.
th
10 of November 2021 17
