Page 19 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
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Driving Digital Farming as a key enabler Embracing Digitalization in Agriculture,
between Desire and Struggle
the PUSH or the PULL dilemma?
The farming reality is different across markets & regions, from small
holders to large farms, however the need of obtaining higher yield is
constant. Field practices are open to local customs and personal
experience; the qualified personnel is a big challenge.
However, as in any business the approach is either a Push or a Pull.
ME TOO BUILD DEMAND “It’s not about selling Digital Farming
Sell What you have developed Bring Expertise & Knowledge to solutions, but envisioning the world
and hope to Be Persuasive.. educate ease of use and
showcase results of the impact of using them.”
What’s the PRICE dilemma? improvements. BIC Models.
th
10 of November 2021 19
