Page 18 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
P. 18

Driving Digital Farming as a key enabler                                            Embracing Digitalization in Agriculture,
                                                                                                                  between Desire and Struggle



               WHAT FARMERS THINK of Digital Farming?

















         I DO NOT HAVE MONEY                I AM OVERWHELMED                 I WANT RESULTS NOW              I DO NOT CARE IN MAYBE

            Actually they mean I do not    Too many solutions, different pricing   SOIL & DISEASES are the
            have the people to make use    models, always something new and      TWO FIRST to think of.        Involve Farmers into the process
                                                                                                               using the products and DF tools.
               of all these DF tools                 better.                     Build Trust and Expand.
                                                                                     Soil = ASSET                 MEASURE IMPACT and
            People resource is SCARCE,     I DO NOT HAVE THE TIME TO FARM!         Diseases  = RISK                showcase BIC results.


                 Otherwise, “Digital Farming is the Future and using it we obtain higher yields.”





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