Page 30 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
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Redefining Value Worth Paying                                                       Embracing Digitalization in Agriculture,

               and the Revenue Equation                                                                           between Desire and Struggle







                continue UP-SELLING                                                                  improve Perceived Value

                                                                                                         guided educational on features

                   Customer Support Revenue                                                             discover functionalities on-the-go
                         – externalized advices
                                                                                                         influencing user behavior (analytics)
                     Consultancy VIP Projects                  CUSTOMER

                         additional SERVICES                 ENGAGEMENT
                   (including Product Academy)                     CIRCLE
                                                                  PROCESS                            TRAINING CENTER
                                                                                                         video tutorials by core process
                                                                                                          and not by individual feature
                                                                                                         complete self-paced guided on-
                                                                                                          boarding for new users
                                                                                                         simplified technical support –
                                                                                                          FAQ, automation - chatbot







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