Page 32 - Embracing Digitalization in Agriculture - KnowledgeRidge.com Workshop 10Nov21.pdf
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Redefining Value Worth Paying Embracing Digitalization in Agriculture,
and the Revenue Equation between Desire and Struggle
a 4 Steps approach to increase Revenue
ADAPT THE
PRICING MODEL 01 • proper marketing activation & education
02 • Expanding reach to new clients (lite plan
subscription or New product)
price-up (20% of clients) and • distributors partnership – (main business
3 party distributor)
rd
upsell (30% of clients). Annual INCREASE THE BASE • machine dealer partnership – John-Deere
subscription base increased min • farms HUB digitalisation country level
Idx 135 YoY with marginal 03 (board member)
negative business impact.
04 NEW PRODUCTS &
UP-SELL. CROSS-SELL.
proper marketing activation & education
Expanding complementarity in approach
case study – Farm Management .
SUCCESS
th
10 of November 2021 32
