Page 11 - HyperZone_proposal_Lucky & Pep's

ANALYSIS & OPPORTUNITIES

Traff1k™ have evaluated your number of locations and potential name stores in relation to:

1. Acquisition Channels

The top 18 mobile acquisition channels for local discretionary searches have been investigated. These 18 channels include the likes of Amazon
Alexa (voice), Apple (voice), Facebook locations, Google My Business (specifically Waze), GPS Services and location based apps.

Within HyperZone we target 38 channels at present, with 18 accounting for 82% of total searches at present.

2. Current Website Store Pages

Including the location pages eg. http://www.luckysandpeps.com.au/#. The website is developed on Joomla (Open Source).

Note:
- Website is unsecure

3. Demand
We looked at key demand terms (including delivery and takeaway) in the store locations and surrounding suburbs of operation.

EXPECTATIONS | PER STORE

EXPECTATIONS* *ASSUMES;

By deploying HyperZone, we predict each Lucky & Pep’s store location will; • No significant changes to operating hours
1. Convert 80% of the additional traffic generated (high intent) • Product availability
2. Increase it’s monthly visits/orders by 15% as a result of operating HyperZone

LUCKY & PEP’S Speed up Lucky & Pep’s sales with todays customers 11