Page 9 - HyperZone_proposal_Lucky & Pep's

CHEAT SHEET

PROBLEM | EVERY LOCATION SOLUTION | EVERY LOCATION

1. Digital acquisition channels have become highly fragmented. (eg. Google, 1. Dominate acquisition channels through consistent branding and multiple
Voice, Social) channel visibility, reducing cost of mainstream acquisition and leveraging channel
2. Preference for Mobile searches with location and adoption of voice based searches functionality through multiple devices.
3. Maintaining Brand and location accuracy of data across multiple channels 2. Efficient means of updating/maintaining meta data and local messaging. Eg.
4. No structured process for handling online response handling(eg. reviews, Updating Google, Facebook, TripAdvisor, Yelp, for 10 locations per month would take
suggestions, questions) potentially 20 hours per month, with no process for handling online response(ad-hoc).
5. Declining high-street retail with show-rooming and competition for same consumer 3. Target local discretionary searches with high intent to convert through walk-up,
6. Cost of acquisition increasing due to mainstream dominance of Google/Facebook telephone or website.

ADDITIONAL BENEFITS | EVERY LOCATION

1. Reduced cost of acquiring vs traditional paid geo-fencing
2. Additional visibility into new/existing acquisition channels
3. Reduced inhouse resourcing of meta data and response handling
4. Growth in in-location visits, revenue through conversion
5. Brand & Message consistency across Digital channels