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INTRODUCTION TO HEL1UM®
ARTIFICIAL INTELLIGENCE & BUSINESS INTELLIGENCE ALGORITHMS
WHY HEL1UM®?
Since our founding in 1999, ranking websites highly in Google has always been a specialty of Traff1k’s. Ranking in Google organically is not an overnight exercise, rather your website rises like a helium balloon over time.
This is how Hel1um® was born.
ARTIFICIAL INTELLIGENCE & BUSINESS INTELLIGENCE ALGORITHMS
To stay ahead of competitors in the market, Traff1k™ continues to develop groundbreaking technology driven processes, algorithms and models to ensure that it remains the industry leader to maximise performance.
FUNDING
Hel1um® is funded 50% by Traff1k™ and 50% by the Australian Federal Government (Department of Industry, Innovation & Science). R&D Grants were approved for 2017, 2018, 2019 financial years with 2020 currently
underway for further innovation identified, ensuring it is always cutting edge.
HISTORIC TRENDS & SEASONALITY
With 20-years of data tracked, Hel1um® knows past trends and seasonal variations, which helps us predict the future and work in advance.
DEMAND
Hel1um® tracks demand in real time; what people are searching for and where they are searching from.
INTENT
Hel1um® also tracks intent; what demand keywords have intent to purchase or take further action.
22 LUCKY & PEP’S Speed up Lucky & Pep’s sales with todays customers