Page 22 - HyperZone_proposal_Lucky & Pep's
P. 22

INTRODUCTION TO HEL1UM®









               ARTIFICIAL INTELLIGENCE & BUSINESS INTELLIGENCE ALGORITHMS






               WHY HEL1UM®?


               Since our founding in 1999, ranking websites highly in Google has always been a specialty of Traff1k’s. Ranking in Google organically is not an overnight exercise, rather your website rises like a helium balloon over time.

               This is how Hel1um® was born.


               ARTIFICIAL INTELLIGENCE & BUSINESS INTELLIGENCE ALGORITHMS


               To stay ahead of competitors in the market, Traff1k™ continues to develop groundbreaking technology driven processes, algorithms and models to ensure that it remains the industry leader to maximise performance.


               FUNDING



               Hel1um® is funded 50% by Traff1k™ and 50% by the Australian Federal Government (Department of Industry, Innovation & Science). R&D Grants were approved for 2017, 2018, 2019 financial years with 2020 currently
               underway for further innovation identified, ensuring it is always cutting edge.










               HISTORIC TRENDS & SEASONALITY


               With 20-years of data tracked, Hel1um® knows past trends and seasonal variations, which helps us predict the future and work in advance.


               DEMAND



               Hel1um® tracks demand in real time; what people are searching for and where they are searching from.


               INTENT



               Hel1um® also tracks intent; what demand keywords have intent to purchase or take further action.






               22     LUCKY & PEP’S    Speed up Lucky & Pep’s sales with todays customers
   17   18   19   20   21   22   23   24   25   26