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COMPETITORS

Hel1um® also tracks your competitors in real time; Where are they getting their traffic from? What action is this traffic taking on their website? This allows us to always position you above your competitors, for the right
traffic.

BIG DATA & CUSTOMER JOURNEY

Hel1um® extends beyond search data analytics and trends, to include the algorithmic analysis of big data relating to omni-channels. These include social media, e-mail, referral, and on-site activity to allow analytical
insight into the full customer journey from discovery and interaction to conversion and post engagement.

CUSTOMER LIFETIME VALUE

Hel1um® facilitates customer lifetime value including repeat consumer consumption patterns, better identifying and converting sales approaches.

EFFICIENT CHANNELS

Hel1um® tracks and defines unique buyers’ experiences, which are based on;

• Demographic characteristics
• Consumer context (such as buyer scenario, purchase goals and purchase challenges)
• The consumer journeys

This determines the appropriate and accurate channels for efficiency maximisation through improved targeted marketing.

PERSONA TARGETING

Hel1um® is accurately portraying specific facts such as age, gender, device, time, lifecycle and product. For example;
• With Accor apartment complex in Melbourne, we identified the inbound leisure market as an opportunity, with women looking for family apartments over the school holiday period.
• With L’Occitane, we know women between the age of 35 and 45 with wrinkles typically shop online between 10am and 11am.

GLOBAL REACH

Hel1um® can work globally and is not restricted to Australia & New Zealand.

COMPETITIVE ADVANTAGE

Traff1k™ actively monitors similar developments which may compete with Hel1um®. Based on the data collated to date, there are no other tools which are at the level of complexity and accuracy offered by Traff1k™,
that Traff1k™ is aware of. Further, the new process is only in an emerging phase across the world (mainly in the United States), however to the best of Traff1k’s knowledge, competitors in the United States are not
utilising the same type of tool and associated processes in the same manner as Hel1um®. Further, these competitors largely focus on search data only, and therefore the knowledge generated by them does not cover

the scope of Hel1um®, even if it were available and transferable.

TRADEMARK

Hel1um® is a registered Trademark in Australia and New Zealand.
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