Page 37 - Q1_2021_Corp_Newsletter_Neat

BUSINESS DEVELOPMENT MARKETING AND BUSINESS DEVELOPMENT

Developing business is
all about people and the
relationships and trust built; a
responsibility that falls on all
of us.

Everyone that works at
Rosendin is involved with
business development, SUPPORTING TEAMS
whether internal or external.
Whether you work in
Accounting, Operations,
or the Warehouse, the
interactions and experiences
with people outside of our Coast-to-Coast
organization are a direct
reflection of the company,
good or bad. We all have a
role in our success. In addition
to the communication and osendin’s Marketing and Business Development • Photography and videography
relationship piece, we all Departments work together to support Rosendin’s • Public relations/media inquiries
must execute to the highest teams across the country. The Marketing team • National award submittals
levels. When we are selected provides the company’s voice and message while • Event planning
for a project, our clients hold Rour Business Development team focuses on • The Rosendin Foundation marketing
us accountable, including customer relationships and the pursuit. Collaboration
Photo taken prior to COVID-19 everything from project between these two departments is essential, but we can’t BUSINESS DEVELOPMENT
execution, cost, schedule,
do it alone.
CUSTOMERS resolution, leadership/ To be most effective, this requires the assistance of our • Research and development of targeted pursuits, capture
safety metrics, quality, conflict
• Strategic market sector and client/partner development
and positioning
Operations, Leadership, and departmental and divisional
teamwork, adaptability, etc.
teams. Our goal is to showcase Rosendin as the leader we
All the front-end efforts and
planning, and coordination of pursuit efforts
are in the industry, highlighting all our success, securing
future relationships mean
• Client and partner relationships
great work for the future, and reinforcing what makes
absolutely nothing if we don’t
• Proposals, prequals, interview prep, presentations for
regional teams
THE LIFELINE OF deliver. The impression left Rosendin a Great Place to Work! • Prequalification submissions
during and the completion
As we continue to grow, Marketing and Business
can have a long-lasting effect
• Regional and national conferences/tradeshows
Development are here to support you in the following
and make the difference for
(planning, attendance, sponsorship, ROI analysis, and
ways:
capturing new or maintaining
cost tracking)
OUR BUSINESS existing clients. MARKETING • Photography coordination, project-site photos,

employee photos for proposals/prequals/resume
In today’s technology-driven
updates
• Company-wide branding, messaging, and standardized
world, news travels fast, and
content
no one needs any negative • Social media • Coordination of local/regional ads for sponsorships,
events, local event guides
By Mike Holmes, VP Preconstruction (West) & Brian Brobst, VP Preconstruction (East) press. Developing business • Company website • CORE (CRM Database) Management and development
for our company is an all- • Advertising • Regional project award submissions
encompassing effort, and all • Graphic design • Assist with national award submittals
ow more than ever, we find ourselves needing to be laser-focused on OUR involved play a vital role. We • Corporate newsletter (quarterly) • Pursuit presentation development
customer base. Never in a million years would we have thought we would need to stay focused on our • Company store • Regional collateral pursuit slip-sheet development
maintain and develop a business without in-person contact. Looking back at company values and mission; • Custom printed and digital pieces • Jobsite branding/signage
the last year, we might have taken for granted the importance of connecting this defines us. Throughout • Strategic marketing planning to align with overall • Assist marketing with website, social media content
Nwith our customers and partners in person. Although we have done a decent job your day, keep in mind that corporate strategic goals from regions
maintaining our customer connections through Zoom, Webex, and the traditional phone customers are the lifeline to • Conferences/tradeshow booth design and collateral • Lead regional/local community outreach events and
call, these means will never replace in-person human engagement. our business. effort
support
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