Page 153 - Cambridge IGCSE Business Studies
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10: Marketing, competition and the customer
ACTIVITY 10.4
Consider the market for the following goods and services:
■ hotel accommodation
■ footwear
■ motor cars
■ rail travel
■ hairdressing.
Working in pairs, discuss how you would segment the market for these goods and services. You must justify your choice.
TEST YOURSELF
1 Identify two benefits of market segmentation to businesses.
2 Identify and explain two methods of market segmentation.
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