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Cambridge IGCSE Business Studies          Section 4 Operations management





                                             The main features of flow production are:

                                             ■  large quantities are produced
                                             ■ standardised products
                                             ■  workers are relatively unskilled
                                             ■  high degree of automation
                                             ■  large inventories of raw materials and work in progress.


                                             Each of these methods has its benefits and limitations – see Table 15.1.

                                              Method of   Benefits                     Limitations
                                              production

                                              Job         ■  Unique, high quality products   ■  Uses skilled labour rather
                                                             are made.                    than machinery, so selling
                                                          ■  Workers are oft en more      prices are usually higher.
                                                             motivated and take pride in   ■  Production can take a long
                                                             their work.                  time and can be expensive, for
                                                                                          instance if special materials or
                                                                                          tools are required.
                                                                                       ■  Economies of scale are not
                                                                                          possible, often resulting in a

                                                                                          more expensive product.
                                              Batch       ■  Since larger numbers are   ■  Workers are oft en less
                                                             made, unit costs are lower.  motivated because the work
              KEY TERM
                                                          ■ Offers the customer some      becomes repetitive.

    210                                                      variety and choice.       ■  Goods have to be stored
               Capital intensive:  production
                                                          ■  Materials can be bought in   until they are sold, which is
               process uses a high quantity of
                                                             bulk, so they are cheaper.   expensive.
               capital equipment compared with
               labour input.                  Flow        ■ More capital intensive     ■  Requires very large capital
                                                             than job or batch production,   investment in production line
                                                             which lowers the labour cost.  technology.
                                                          ■  Materials can be purchased in   ■  Workers are not very
                EXPLORE!
                                                             large quantities, so they are   motivated, since their work is
                                                             often cheaper due to bulk-   very repetitive.

              Find a member of your family,
                                                             buying economies of scale.  ■  It is not a very flexible method
              a friend or a neighbour who
                                                          ■  Large number of goods are    as production lines are
              works for a business involved
                                                             produced.                    difficult to change.

              in manufacturing. Ask them to
                                                                                       ■  If one part of the production
              explain how the product(s) are
                                                                                          line breaks down, the whole
              produced. Is it batch or flow
                                                                                          production process will have
              production? What is their role
                                                                                          to stop until it is repaired.
              in the process? Do workers                                               ■  High levels of raw material,
              specialise in one task, or do they                                          work in progress and finished
              do a variety of tasks. Ask them                                             goods inventories are held.
              if they enjoy their work – if they                                          This increases business costs.
              do – why? If not, why not? Does
              the production process use more   Table 15.1 Benefits and limitations of job, batch and flow production
              workers than machines? Are
              workers paid piece-rate, hourly
                                             Choosing the method of production
              rate and do they receive a bonus?
                                             Firms choose their method of production based on a number of factors, such as:
                                             ■  the amounts they are likely to sell
                                             ■  the product they are making
                                             ■  the costs of production
                                             ■  the variety of goods expected by customers.
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