Page 357 - Cambridge IGCSE Business Studies
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27: Exam technique




                                               a  Identify and explain one advantage and one disadvantage
                                                  to Early Riders of using batch production.                       [8]


                                                 Extract from sample mark scheme:

                                                 Knowledge [2 × 1] – award one mark for each relevant advantage or
                                                 disadvantage identifi ed [max 2].

                                                 Analysis [2 × 1] – award one mark for a relevant explanation for each
                                                 advantage/disadvantage.

                                                 Application [2 × 2] – award two application marks for each relevant
                                                 advantage/disadvantage.
                                                 Relevant advantages might include:

                                                 ■  Batch production is a flexible way of working [k] this will help the company

                                                    respond effectively to any sudden change in demand for one particular style
                                                    or size of bicycle [app]. By switching production to these models [app] sales
                                                    will increase leading to higher revenue/profits [an].
                                                 ■  Workers will have some variety of jobs [k] so this should make the work more
                                                    interesting and increase job satisfaction [an]; this is important as workers
                                                    being more motivated increases eff iciency.
                                                 ■  Movement of part finished bikes or finished bikes is reduced [k / app] this

                                                    makes production faster and more efficient [an] so helping to eliminate
                                                    waste, helping to keep the profit margin high [app].                   355
                                                 Disadvantages might include:

                                                 ■  Batch production can be expensive [k] as more equipment may need to be
                                                    purchased which will increase the amount of training needed [an]. This could
                                                    be a problem as it will increase costs, which could reduce the profit margin
                                                    even further [app].
                                                 ■  Increased storage costs [k] as more warehouse space is required for parts and
                                                    finished bikes [app] to be stored while they are waiting to be finished or sent
                                                    to the large stores [app].
                                                 ■  Time delay due to switching between batches [k] might mean that at busy
                                                    times they might not have enough finished bicycles ready for delivery [app]
                                                    so this might affect customer satisfaction [an].

                                                 ■  A fault in a part of the batch will oft en affect the whole batch [k]; if the quality

                                                    of local parts or tyres [app] is not up to standard, all the bicycles will be
                                                    aff ected [an].
                                                 Application marks may be awarded for appropriate use of the following:

                                                 ■ diff erent sizes
                                                 ■ children’s bicycles
                                                 ■  components bought from local suppliers
                                                 ■ tyres imported
                                                 ■  located near an airport
                                                 ■  employs 75 production workers and 10 off ice workers
                                                 ■  good working conditions
                                                 ■  sold to large retail shops around the world.
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