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Cambridge IGCSE Business Studies          27: Exam technique





                                                                                                       Up-to-date



                                                                                                  Collected for the specific
                                                                                 Benefits
                                                                                                   needs of the business

                                                                                                     Not available to
                                                                                                      competitors
                                                          Primary
                                                                                                    Time-consuming
                                                                                                       to collect


                                                                                Limitations        Expensive to collect



                                                                                                    Risk of inaccurate
                                 Market research                                                      data or bias



                                                                                                     Cheap to collect
                                                                                 Benefits
                                                                                                   Easier and quicker to
                                                                                                  obtain than primary data

    360
                                                         Secondary
                                                                                                    May be out-of-date


                                                                                                   Not collected for the
                                                                                Limitations        specific needs of the
                                                                                                       business

                                                                                                    Available to other
                                                                                                      businesses

                             Figure 27.3 Mind map


                                             ■  Test yourself regularly – checking what you have learnt is important. There are
                                               revision questions in the textbook. There are also revision guides that you can use
                                               to help work out what you need to know.
                                             ■  Ask for help – if you have not understood or cannot remember something you need
                                               to know. If there are topics or concepts you do not understand, reread your notes or
                                               ask your teacher for help.
                                             ■  Practise past or sample questions – this will help you get to know the style of
                                               questions that you will come across. By practising questions in exam conditions, it
                                               can help you to time your answers accordingly.
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