Page 381 - Cambridge IGCSE Business Studies
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IGCSE Business Studies Student CD-ROM
Section 3 – True or False?
True False
1 The role of marketing is to convert consumers’ wants into a need.
2 Industrial goods are sold to the final consumer.
3 Decreasing spending on advertisements will increase sales.
4 Deregulation increases competition in a market.
5 The efficient use of resources will help a firm to become more competitive.
6 Small firms are able to survive in markets dominated by large firms because of
niche markets.
7 Gender is one method of demographic market segmentation.
8 Market research provides a business with information about its customers,
competitors and market.
9 Most businesses are product orientated.
10 Primary research is also known as field research.
11 Secondary research is more accurate than primary research.
12 The internet can be used to collect both primary and secondary research data.
13 Focus panels are mainly used to collect qualitative research data.
14 Pictograms are a visual method of communicating market research data.
15 Price is more important than the other elements of the marketing mix.
16 The maturity stage is the most profitable stage of a product’s life cycle.
17 Redesigning packaging could be used as an extension strategy.
18 Wholesalers are always used in the channel of distribution.
19 Advertising is a form of above-the-line promotion.
20 Joint ventures are one way of overcoming the problems of entering
foreign markets.
© Cambridge University Press 2014 IGCSE Business Studies Section 3 – True or False? 1
