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IGCSE Business Studies           Student CD-ROM


            Section 3 – Crossword




            Solve the clues to complete the crossword puzzle

             1                      2                          3

             4

                                    5            6



                      7




             8        9                      10           11







                                    12       13



                               14




            Across

              2  Postal and online are examples of these. (7)

              4  This is a type of demographic market segmentation. (6)

              5  A method of presenting market research data. (5)

              7  Methods of primary market research which can be face-to-face or over the telephone. (10)

              8  This is the amount of money available for marketing activities. (6)

            10  Marketing tries to convert consumer wants into these. (5)


            12  Demand is said to be this when very responsive to a change in price. (7)

            14  A method of pricing which might be used for a unique product. (8)























            © Cambridge University Press 2014  IGCSE Business Studies                    Section 3 – Crossword  2
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