Page 422 - Cambridge IGCSE Business Studies

IGCSE Business Studies Student CD-ROM

14 Marketing strategy

Protect consumers from
dangerous or faulty goods

Prevent businesses from using
Legal controls on marketing
misleading advertisements

Protects consumers from being
exploited in industries where
there is little or no competition

Problems of entering foreign markets

Problems faced
when entering new
markets

Differences in legal Differences in
Lack of knowledge controls to language Economic differences Social differences
about the market protect consumers or culture

Some words do not
Countries have their translate into other Differences in Differences in the age
The business does not own laws to protect languages. consumers’ structure of the
know the market and population.
consumers often do consumers Colours, numbers and average income The different role of
not know the business and control business symbols mean different between women and the
activities things in different countries importance of family
cultures

© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Mind maps 9