Page 439 - Cambridge IGCSE Business Studies

IGCSE Business Studies Student CD-ROM

26 Business and the international economy

Characteristics of globalisation

Characteristics of
globalisation

Process by which countries
are connected with each
other because of the trade
of goods and services

Greater movement of
Growth in international Dependency on global Company operating in Brands recognised
trade economy products, services, more than one country worldwide
money and people

Benefits to a business of becoming a multinational company

Easier access to
raw materials

Lower cost of
labour

Economies of
scale

Benefits of Access to bigger
becoming a MNC markets

Lower production
costs

Spreads risk

Premium pricing

© Cambridge University Press 2014 IGCSE Business Studies Section 6 – Mind maps 4