Page 23 - Electronic Media

Electronic Media 23

Recently Kris Spain who is in charge of new media at a Huntsville
Alabama Contemporary Christian radio station shared how the radio
station uses this new media to initiate a relationship with their listeners
and to help the station keep in consistent contact (dialogue) with their
listeners. The new media also helps the station deepen their relationship
with the listeners so that they know how to best serve them. The new
media also allows the station to share the Word of God, talk about

real-life issues with their listeners, as well as receive and share prayer
requests.
Some of the ways that WAY-FM uses the new media is:

! ! ! ! ! Contests

! ! ! ! ! Polls and surveys

! ! ! ! ! Asking questions

! ! ! ! ! Answering questions

! ! ! ! ! Commenting on information

! ! ! ! ! Answering comments.
Here is specific information on the New Media WAY-FM uses:

# # # # # WAYFM.com is their website through which they provide listeners
with information about upcoming concerts and events, enter
contests, find out about the music and on-air shows, and provides
links to their Face Book, Twitter, and YouTube.

# # # # # Life on the Way is the station’s weekly online devotional which is
sent to subscribers by email.

# # # # # Mozes is a web platform that allows the station’s listeners to
communicate with them through texting on their cell phones. The