Page 18 - Electronic Media

18 Media Studies - II ELECTRONIC MEDIA

# You will have to learn some different style rules. Broadcast writing
doesn’t always follow AP style.

# Broadcast news does not use the inverted pyramid structure;
instead, it uses something called dramatic unity.

# You will have to consider whether you have audio or visuals
(pictures, film, and video) to go with your story. If you do, you
will probably want to include those, and broadcast writing has
certain conventions for doing that.

# The main consideration you have will be time. You might write
your copy so that it can be read aloud in a certain time period.
For most stories, that is 30 seconds or less.
# You must pay attention to the way words sound together.

Brief history of radio

$ 1873- The British physicist James Clerk-Maxwell announces
the ‘theory of electro-magnetic waves.’

$ 1888- Heinrich Hertz produces the first electro-magnetic waves
by supplying an electric charge to a capacitor and then short-
circuiting it. The energy from the resulting spark is radiated in the
form of electromagnetic waves and Hertz is able to measure the
wavelength and velocity of these so-called ‘Hertzian waves.’
$ 1894- British physicist Sir Oliver Lodge uses a device called the

‘coherer’ to detect the presence of radio waves and demonstrates
that these waves could be used for signaling.
$ 1895- Marconi finally devises a practical apparatus for the
purpose, comprising an aerial, a condenser and a connection to

earth.