Page 16 - Electronic Media

16 Media Studies - II ELECTRONIC MEDIA

news stories for print by learning how to write in the inverted pyramid
structure. Now we begin writing for broadcast, which take a different
form of writing.

Note: The world of broadcasting is growing. Not only do we have
24-hour radio and television stations for news, but specialty stations
for sports, weather and other subjects are coming on the air (or on the
cable). We now have more broadcast news than ever.

Four characteristics of media writing

# Accuracy

# Completeness

# Efficiency

# Precision

Broadcast writing emphasizes efficiency. It is one of the most prized
writing characteristics. Efficiency means using the fewest words to

present your information accurately and clearly.

As you begin learning to write for broadcasting, you must understand
what you are writing about, so you will know

! what is important

! what is essential

! what is necessary for your story to make it understandable

! what can make it interesting

! what you can leave out