Page 23 - Ad Spot Local Sellers Guidebook (v1.1) Digital
P. 23
Our service is the least expensive EDDM service available.
We challenge the customer to find a cheaper alternative.
Just the postage alone to send this flyer to 20,000 houses is
$3,500, not including printing, and our most expensive spot
on this mailer is only $2,000 for an entire full page ad.
Once you purchase a spot on our mailer, we take care of
everything else from design to printing and mailing.
EDDM Facts & Statistics
Average response rate of EDDM is 2-4% of people receiving
will actually go over and look over the ad. Half of that, or
1-2% of each person receiving the mailed piece is a potential
client based on your services.
EDDM has shown to be consistently more effective than
digital marketing.
The cost of EDDM postage is 0.176 per flier.