Page 38 - Love-of-Music-Magazine-winter-2019

The Lion’s Daughter Release Newest Video On Pornhub

LOMM Exclusive - BONUS: France Based Season of Mist - label

St. Louis band The Lion’s Daughter released their video
for “Die Into Us” on Pornhub one week before Halloween
2018 and received more than 20,000 views by the
holiday. Hosting the video on the largest pornograph-
ic video sharing website is a choice based on an-
ti-censorship. The Lion’s Daughter’s record label and
distributor Season of Mist comments, “The video that
Brian Cummings produced and directed for them is
so beautiful [that] rather than risk it getting flagged at
YouTube because of the content, we took it someplace
that we knew wouldn’t force us to change it or compro-
mise the vision.” Of the hundreds of bands and labels
that Season of Mist distributes, “Die Into Us” marks the
first time the company has released a music video on
Pornhub, possibly a first for the industry. Lion’s Daughter based in St. Louis
photo courtesy of Season of Mist
Delving into new territory that the Pornhub release
explores has garnered little return for their current
audience or prospective audiences. Band member
Rick Giordano admits, “Our actual fans had a bit of
a hard time finding it on there…since there is so much
to search through. There were a few people that came
across the video and seemed to like it, but judging
by the comments, which is all we really have to go
on, those people are definitely in the minority.” Still,
the new business model is itself attracting attention as
Season of Mist cite “other metal artists…seem blown
away by it being there, and somewhat envious of that
fact.” The label also applauds the sheer tenacity of in-
novation stating, “…it generated a response in a world
where everyone
is deadened by
the onslaught of
Scott Fogelbach, Erik Ramsier, and Rick Giordano media they are
photo courtesy of Season of Mist inundated by on
a daily basis.
The Lions’ Daughter base their craft on musically-driven So it’s a big
cinematic drama themes culminating into what can win to us.”
best be described as the most complete synthesis of
extreme metal and horror score created to date.

The video for “Die Into Us” from Future Cult
appears on Pornhub.com
photo courtesy of Season of Mist

36 | The Love of Music Magazine - St. Louis
®