Page 3 - Florida Mini-Networking Event

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Rob has been with The Walt Disney Company for twenty five years. His first
role was a lifeguard at Disney’s Yacht and Beach Club Resort. From there, he
was able to branch out into a variety of roles in different divisions within The
Walt Disney Company. He has worked in International Communications for
Disney’s Animation Studios in Burbank, CA, Marketing for ABC Television in
New York, NY, and corporate alliances in various cities. Before recently
returning to Walt Disney World, he spent 5 years in Shanghai, China as part of
the opening team for Shanghai Disney Resort leading the Corporate Alliance
and Operating Participant businesses.

Rob is currently the Director of Commercial Strategy for the four theme parks
at Walt Disney World. In this newly created team / role, Rob is responsible for
taking a holistic view of all the many factors that can influence the P&L of the
parks and working with the various departments to maximize profitability.

Rob is originally from Fall River, MA. He has his Bachelor’s degree in
communications from Rollins College and an MBA in finance from Duke
University. He lives with his wife and two adopted Chinese dogs in
Windermere, FL where in his spare time he enjoys learning languages ROB MACHADO
(conversant in Mandarin and improving in French and Spanish), practicing
martial arts, and fishing with his family.

Director, Commercial Strategy

WDW Theme Parks