Page 31 - Intellectual Capitail Management
P. 31

30

               In recent years IBM has struck a number of high-profile partnerships with

               other global companies, such as Apple Inc. in mobile enterprise and Twitter for the

               integration of social media data and cloud-based analytics.

               The company has been involved in a lot of mergers and acquisitions, actively reshaping

               and changing the structure of its divisions through the formation of new units to position

               itself better within a global context.

            -  Key Resources

               IBM operates numerous research laboratories worldwide that are all bundled under IBM

               Research.

               Major campus installations, science centers and a Linux Technology Centre make the

               spine of the company’s development core with a collective working force of 435,000

               employees worldwide, making it the second largest US firm in terms of workforce.

                                               IBM Value chain analysis


































        By : Enas Mekki                                                                                                                     Managing Intellectual & Human Capital
   26   27   28   29   30   31   32   33   34   35   36