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13. Customer service contract model- This model is applicable both for

hardware as well as software segment. Once the initial implementation is done

customer support is required throughout the lifecycle of the software.

- Overall from this we can conclude that the IBM value chain is a strong fit for

company’s goal.

IBM’s Strategy: focus on open technologies and high-value solutions, deliver integration and

innovation to clients, and become the premier globally integrated enterprise.

The intellectual capital study and evaluation in the IBM.
6.3.4.Evaluating the four criteria’s using VRIN

VRIN Evaluation

Core Competencies

- Patents- They fit the VRIN criteria very well and give above average return. They preserve
IBM’s interest in research and development of new technology.

- Brand name- Very unique and very well known among others stand out to be in VRIN

criteria.
- Skilled employees- Hard to find and match skill set of the employees. Fits VRIN very well.

- Innovations- Supported very well by patents, innovations stand out to be a strong fit in

VRIN.

- Customer loyalty- Hard to find, replicate, and build, this timeless quality is one which fits
easily in the VRIN.

By : Enas Mekki Managing Intellectual & Human Capital