Page 37 - Intellectual Capitail Management
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- Customer service- Hard to replicate and strongly dependent on the perspective of
relationships. This quality is hard to imitate.
- Customer service contract model- Being a model that strongly depends upon what product
the company delivers. This model apart from other fits the VRIN very well.
6.4. Interest in the intellectual capital in IBM Company
6.4.1.Current Distinction Tree for IBM
IBM Portfolio All Resources
100%
26% 74%
Tradintational Resources
Intellectual Capital
Physical 8% Monetary 18% Structural 36% Relational 18% Human 20%
IT 6% Funding in 7% Organizational Culture 2.5 Customers 4 Skilled 5.4
infrastructure R&D Employees
Buildings 2% Cash 11% Management Process 3.5 Suppliers 4 Competences 3.5
Personal
Intellectual Property 6.5 Partnerships 4 3
Relationship
Corporate
Brand Image 4 5.5 Attitude 4
reputation
Intellectual
Patents/Copyright 5.5 4
Agility
Knowledge 3
management
R&D & innovation 5.4
Business Capital 6
By : Enas Mekki Managing Intellectual & Human Capital
