Page 39 - Intellectual Capitail Management
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        Normalized Transformation Matrix (ICN) - 1


                                            Tradintational Resources
                                                  25%                 Intellectual Capital 75 %
                                             Physical   Monetary
                                                                Organizational resources  Relational resources  Human resources  Total
                                             resources  resources
                                              IT infrastructure   Buildings  Funding in R&D   Cash  Organizational Culture   Management Process  Intellectual Property   Brand Image   Patents/Copyright  Knowledge management    Business Capital  R&D & innovation   Customers   Suppliers    Partnerships  Corporate reputation   Skilled Employees   Competences  Personal Relationship  Attitude    Intellectual Agility





                    6  IT infrastructure     0  0  0   1   0  0  1   0  0  0  1  1  1  0  1   0  0  0  0  0  0   6
           Physical
          Resources
                    2  Buildings             0  0  0   1   0  0  0   0  0  0  0  0  0  0  0   0  1  0  0  0  0   2
          Monetary   7  Funding in R&D       1  0  0   1   0  0  1   0  1  0  1  1  0  0  0   0  0  0  0  0  1   7
           resources  11  Cash               1  0  1   0   0  1  1   0  1  1  0  2  0  0  0   0  1  1  0  0  1   11
                   2.5  Organizational Culture   0  0  0  0  0  0  0.5  0.5  0  0  0  0.2  0  0  0  0.5  0.2  0  0  0.3  0.3  2.5
                   3.5  Management Process   0  0  0   0   0  0  0.2  0  0  0.2  0  0.2  0.2  0.2  1  0  0.5  0.5  0  0.5  0  3.5
                   6.5  Intellectual Property   0  0  1  1  0  0  0  0.5  1  0  0.5  0.5  0  0  0.5  0.2  0  0.5  0.5  0  0.3  6.5
         Organizational   4  Brand Image     0  0  0   1   0  0  1   0  0  0  0  0  0  0  0.5  1  0  0  0.5  0  0  4
          Resources  5.5  Patents/Copyright  0.5  0  1  1  0  0  0.3  0.2  0  0  0.5  0.5  0  0  0.5  0.5  0  0  0  0  0.5  5.5
                    3  Knowledge management   0.5  0  0  0.5  0  0  0.2  0  0.3  0  0  0.5  0  0  0  0  0.2  0.3  0  0  0.5  3
                    6  Business Capital      0.5  0  0.5  1  0  0  0.5  0.5  0.5  0  0  0.5  0.5  0  0.5  0.5  0  0  0.2  0.3  0  6
                   5.4  R&D & innovation     1  0  0.5  1  0  0.2  0.5  0.5  0.5  0.5  0  0  0  0  0.2  0.2  0  0  0  0  0.3  5.4
                    4  Customers             0  0  0   1   0  0  0   1  0  0  0  0  0  0  0   1  0  0  0.5  0.5  0  4
          Relational   4  Suppliers          1  0  0   1   0  0  0   0  0  0  0  0  1  0  0  0.5  0  0  0.2  0.3  0  4
          Resources   4.2   Partnerships     0  0  1   1   0  0  0.5  0.1  0.2  0  0  1  0  0  0  0.2  0  0  0.1  0.1  0  4.2
                   5.5  Corporate reputation   0  0  0  1  0  0  1   1  0.2  0  0  0  0.5  0.5  0.5  0  0.1  0  0.2  0.5  0  5.5
                   5.4  Skilled Employees    0  0  0   1   0.2  0.5  0.5  0  0  0  0  0.5  1  1  0.2  0.5  0  0  0  0  0  5.4
                   3.5  Competences          0  0  0   0.5  0  0  0  0  0  0.5  0  1  0.5  0  0  0  0.5  0  0  0  0.5  3.5
         Human Resources   3  Personal Relationship  0  0  0  1  0  0  0  0  0  0  0  0  0.5  0.5  0.5  0  0.5  0  0  0  0  3
                    4  Attitude              0  0  0   0.5  0  0  0  0  0  0  0  0  1  1  0.5  0  0.5  0  0.5  0  0  4
                    4   Intellectual Agility  0  0  0  1   0  0  1   0  1  0  0  1  0  0  0   0  0  0  0  0  0   4
            Total  100                       5.5  0  5  16.5  0.2  1.7  9.2  4.3  5.7  2.2  3  9.9  6.2  3.2  5.9  5.1  4.5  2.3  2.7  2.5  4.4  100


                                                Effector Plot 1


                           1.45

                                                                                  1.21
                                                       1.01
                                         0.84                       0.87







                          PHYSICAL    MONETARY   ORGANIZATIONAL  RELATIONAL     HUMAN
                                      RESOURCES     RESOURCES    RESOURCES     RESOURCES

        By : Enas Mekki                                                                                                                     Managing Intellectual & Human Capital
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