Page 41 - Intellectual Capitail Management
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                       The IBM could balance its patent strategies and intellectual property

                       with its business needs to get new ways to extract more value from those patents.

               B- The management of talent

               Over than 19 years IBM lead in the number of patents this critical indicator indicates the

               success of the company in conserving the innovation.

               The principle calculation of effector ratios based on the resource transformation matrix

                                      6.4.2.Desired Distinction Resources Tree for IBM




                                                 IBM Portfolio All Resources    100%

                  21%                                                               79%


                 Tradintational Resources
                                                                            Intellectual Capital






                  Physical  5%  Monetary  16%              Structural    32%      Relational  23%  Human    25%


                IT         2.9  Funding in   7.5       Organizational Culture   2.5  Customers   5  Skilled   7.6
                infrastructure   R&D                                                             Employees

                Buildings  1.5  Cash      8.7          Management Process  4     Suppliers   5.3  Competences  5.5
                                                                                                 Personal
                                                       Intellectual Property   5.5   Partnerships  4.7       4
                                                                                                 Relationship
                                                                                 Corporate
                                                       Brand Image        3.5               5.5  Attitude   3.5
                                                                                 reputation
                                                                                 Relations with    Intellectual
                                                       Patents/Copyright  4.5               2.6              4
                                                                                 clients         Agility
                                                       Knowledge          3
                                                       management

                                                       R&D & innovation   3.3

                                                       Business Capital   5.4















        By : Enas Mekki                                                                                                                     Managing Intellectual & Human Capital
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