Page 11 - Delta Insights

Always goes down a treat
Bi-Oil becoming the trade show pro in Germany
Making no less than 14 trade show appearances this year, the Bi-Oil team has been very busy providing information, specialist tips, product presentations and holding vital talks. Never before has Bi-Oil car- ried out such an extensive programme for experts. Bi-Oil contact persons include pharmacists and their employees, gynaecologists, dermatologists and midwives, who visit the expos to learn more and deepen their knowledge.
The communication aim is to train specialist sta in the application of Bi-Oil for scars, stretch marks and pigmentation disorders, in order to advance their consulting expertise. Bi-Oil is exhibited to consu-
mers at various trade shows, “Babywelt” in Frankfurt being a particular favourite with pregnant women and mothers.
Our trade show spirit
In the spotlight: Bullrich at the German journalist info platform in Hamburg
The media is an important means of conveying information to consumers, which is why contact to journalists is deemed both useful and worthwhile. And for this very reason, Bullrich decided to give a presentation at the journalist info platform in Ham- burg. Meanwhile, at the booth, Senior Brand Ma- nager Claudia Peschanel (to the left) and colleague Gesa Zerwas explained the strengths of products such as Bullrich Medicinal Clay Body & Skin Powder.
Nutrition consultant Marie-Theres Drossel (to the right) was available to answer any questions related to acid-based balance in the body.