Page 10 - Delta Insights

NEWS
Actively pong-free!
Dr. Beckmann Odour Remover hits the tness studio
If the air is bad in the tness studio and your out t smells musky, the feel-good factor certainly does not last long. However, the good news is thanks to the groundbreaking Odour Remover from Dr. Beckmann, the annoying problem of musky functional wear can easily be resolved. In order to encourage more and more sports enthusiasts to try this new kind of soluti- on, Dr. Beckmann will be launching a national cam-
paign in September in cooperation with Fitness First clubs in Germany. In addition to providing info about the Dr. Beckmann Odour Remover via sprint placards, A1 posters on sports surfaces and counter displays with the motto “Your personal anti-pong laundry trai- ner”, 83 studios will be handing out product samples, whilst in Austria, an identical campaign will be taking place across 30 tness studios nationwide.
Test sampling at 7 German city “Women’s Run” events...
Our Dr. Beckmann Odour Remover is also going to see o seven “Barmer Women’s Runs” this year – across six di erent German cities. More than 37 500
women take part in these major running events and each participant receives a Dr. Beckmann Odour Re- mover sample in her nishing bag following the run.
... and at the J.P. Morgan company run in Frankfurt
Even the world’s biggest company run, the J.P. Morg- an run in Frankfurt, is not complete without the Dr. Beckmann Odour Remover. Around 70 000 company
contestants each received a product sample after the 5.6 km stretch – What better time to get to know our cutting-edge product!