Page 9 - Delta Insights

The shooting team (from the left): Jens Vogel, Andrea Knott, n.n., Roland Betsch, Dr. Frank Strauß and Moderator Jens P üger discuss a scene Isabelle Korb, Eva Gertz, Jens P üger, Nils Beckmann, Dr. Frank Strauß
Don’t touch my laundry!
Always more than one way to wash
Where laundry matters are concerned, the saying “di erent countries, di erent customs” could not be truer. Comparative, representative Innofact surveys in 6 countries on behalf of Dr. Beckmann/Carbona identi ed some fascinating national particularities. Who would have thought the British washed their clothes most frequently? 48 percent of islanders claimed to do the laundry several times a week. Italy was not far behind with 44 percent, with Poland and the US neck and neck at 36 percent. The majority of Germans, around 54 percent, proved to be somewhat more reserved, washing their clothes just once a week on average.
Germans and Americans sort their garments.
Laundry sorting happens most frequently in Germany with 3.8 piles, next to 3.6 piles in the US, followed by Poland and Italy.
Americans wash cold.
US Americans select the cold wash cycle for almost half of their laundry loads. The British consistently favour 30° to 40°C cycles, followed in second and third place by the French and Germans respectively. On average, Poles prefer the hottest washing temperatures of 60° to 95°C.
The French take care of their lingerie
And what do we wash most frequently? The French apparently wash underwear most frequently. In Poland baby and kids’ clothes are washed most, in France underwear, in Germany, sport and work garments and in Italy, bed linen.
The British consider themselves pros.
And who claimed to be experts in our cross-country comparison?
The British seemed con dent: 50 percent consider themselves budding experts, whereas 58 percent of Germans, in contrast, rated their laundry know-how merely average.