Page 19 - Social Behavior and Group Influences
P. 19
GROUP INFLUENCES
“Group behavior” refers to the ways people behave in
large- or small-group situations. People join groups
for a multitude of reasons, most frequently because
membership satisfies a need of the individual. Group
membership can provide companionship, survival and
security, affiliation status, power and control, and
achievement. There is currently no universal
description of what constitutes a group, though
research has identified a few common requirements
that contribute to recognition of a group:
