Page 22 - Social Behavior and Group Influences

How Groups Influence Individual Behavior?

Individual behavior and decision making can be influenced by

the presence of others. There are both positive and negative

implications of group influence on individual behavior. For

example, group influence can often be useful in the context of

work settings, team sports, and political activism. However, the

influence of groups on the individual can also generate

negative behaviors.

While there are many ways a group can influence behavior, we

will focus on three key phenomena: Groupthink, Groupshift, and

Deindividuation