Page 25 - Social Behavior and Group Influences

Considered as a
Deindividuation loss of one’s individuality. Instead of acting as individuals,

people experiencing deindividuation become lost in a group.

This often means that they will go along with whatever the

group is doing, whether it be rioting, looting, lynching, or

engaging in cyberbullying. Some people posit that this

happens because individuals experience a sense of anonymity

in a group. The larger the group, the higher the incidence of

deindividuation, which is characterized by an individual

relinquishing self-consciousness and control and doing what

the group is doing. This occurs when people are moved by the

group experience to do things that, without the group for

support, they would not normally do.