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A MESSAGE FROM OUR FOUNDER






                                                    have I been  aware  of for almost 20
                                                    years, it is something I  have been
                                                    fighting  against  for  years  through
                                                    consumer awareness and advocacy.
                                                    The good news is that there are still
                                                    honest  trustworthy Funeral  homes,
                                                    cemeteries  and cremation services
                                                    out there, in fact they are  in  the
                                                    majority. The challenge for consumers
                                                    is figuring out who are the ones you
                                                    can trust?


                                                    Here is the best  advice I  can give
                                                    you. Search for providers in advance,
          Thank you for taking the time to read     this will prevent you from making  a
          this message. I  have posted this in      decision under pressure, shop around
          response to the  Toronto Star /  CBC      online. Most if not all Funeral Homes,
          Marketplace report on Friday.  This       and  Cemeteries  have a website,  the
          report showed hidden  camera video        problem is that not all have price lists
          of some very questionable  business       or pricing of any kind displayed online.
          practices at a number  of Ontario         To me that is a big red flag. If a service
          Funeral Homes  and Cemeteries.            provider does not want to show you
          These practices are not just limited to   their price list on their website, the
          one large company, and this practice      question  to me is why not? I would
          is not something  new  it has been  in    keep looking for a provider that has no
          place for decades.  These practices       problem with giving you honest, clear
          include extreme mark ups on products,     and instant access to their pricing.
          in some cases upwards  of 348%,           Once you have an idea of what the
          as well as sales tactics that are high    services  you want  and  the cost, you
          pressure and misleading.  Unclear         can then make an informed choice of
          pricing in many cases is why families     which provider you wish to  contact.
          get caught in this trap. All of this may   Before you make contact, have a list
          be a shocking revelation to some, but     of questions ready. Take a friend or
          to me it is something that not only

          Page 6 - Tranquility Burial & Cremation Services
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