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market needs to exist and they’ve also told me    all of them offer farmers a $10-per-acre pay-
               that, but they really like that idea.”            ment on up to 200 acres.
                                                                 It doesn’t cover everything,” Lydia English,
               Bewildering .array .of .private .payment .        strategic initiatives coordinator at Practical
               programs .lure .farmers .to .cover .crops         Farmers of  Iowa, told Agri-Pulse. “But it helps

               Big corporations and entrepreneurs also are       lower the economic barrier for sure, which can
               combining to drive the development of  pro-       be great, especially for those folks that might be
               grams that will pay farmers to adopt cover        newer and haven’t recouped costs in any other
               crops or, in some cases, buy credits for the car-  way yet.”
               bon their cover crops and other practices can     Research has shown that it can take up to eight
               sequester in the soil.                            years for the agronomic benefits of cover crops
               Not all of these programs are the same — in       to start to cover the costs, said Shalamar Arm-
               fact, these programs vary drastically across the   strong, a Purdue University economist.
               landscape. Some are specifically geared towards   “If these farmers can have some kind of
               cover crops, while others may require producers   resources coming back … that’s going to ease
               to not only add cover crops, but several other    the risk,” he said.
               practices like no-till.
                                                                 Producers enrolled in these programs can also
               Some programs pay farmers simply for under-       receive funding from government programs and
               taking a practice such as cover crops. Other      can stack these payments to help cover their
               programs pay based on the amount of  carbon       expenses. However, participating producers are
               that they store, or sequester, in the soil. All of   not allowed to enroll in other private incentive
               these programs are pointing to a future when      programs.
               energy companies, airlines, food companies
               and other sectors will routinely buy ag car-      Additionally, producers are required to follow
               bon credits to offset their own greenhouse gas    various rules like attending soil health field
               emissions.                                        days, participating in surveys, providing docu-
                                                                 mentation of  the cover crop acres they farmed
               Research has found that cover crops could         and discussing a cover crop plan with a PFI
               sequester anywhere from 0.16 to 0.77 metric       agronomist.
               tons of  carbon dioxide equivalent per acre,
               according to a report by the American Farm-       “We’re flexible on what they seed and when they
               land Trust. When combined with no-till and        seed it, how they do it, whether it’s an overwin-
               strip-till practices, the carbon sequestration    tering species or a winter kill species,” English
               potential rises to a range of  0.76 to 1.13 tons   said. “We just want them to do cover crops and
               per acre.                                         to be happy with that system.”
                                                                 Other programs are broader and incentivize
               Several major companies, including PepsiCo,
               ADM, Bunge, Bayer, Cargill, Unilever, and         several practices, including cover crops, based
               Lifeline, have already partnered with a farm-     on a specific environmental goal. Some of the
               er-led organization, Practical Farmers of Iowa,   clearest examples of this are carbon capture
               to pay farmers specifically for planting cover    programs, which pay producers with the inten-
               crops. These programs are offered to producers    tion of sequestering carbon.
               through the companies and grain elevators they    These programs have become increasingly more
               sell to and though they vary somewhat, almost     prevalent as talk of the need to sequester carbon



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