Page 1 - October_2017

Inside This Issue...
Volume 79, Number 8
3 Powerful Skills You Must Have to Succeed in Sales
A key to successfully sharing and
selling a product, service or idea, is to
ask questions and then listen quietly
and carefully to the answers. Many
of us try too hard to convince people
to buy instead of discovering what
our current or future customer really
wants, needs and desires from us.
To succeed in sales remember these
three listening and relationship
building skills:
S – Sincerity – Listen without an
agenda, it’s not about your needs.
E – Ethics – Don’t try to talk someone
into something, listen to what they
want.
A – Asking – Serve others by asking
questions that will assist them in
making a wise buying decision.
Building win-win relationships
means remembering that it is not
about what we want but what the
other person wants. The following are
three relationship-building skills that
when used regularly will have you
increasing sales and creating satisfied,
loyal customers.
1. Listening sincerely and without
agenda. The buying process is not
about you and your wants and needs,
it is about the customer. Too many of
• Powerful Skills to Succeed in Sales
• Sales & Marketing Talk
• Upcoming PPAI Webinars
• Sales Results through September 2017
• Million Dollar Club Achievements
• Recap of October Events
October 2017
us come to the sales table with our 2. Don’t talk someone into
own agenda. We are sometimes something, allow them to make
too busy thinking about quotas, their own buying decision. Doing
promotions and commissions. It’s not what is right for everyone involved is
about us, it’s about the wants, needs the ethical thing to do. I’m reminded
and expectations of the prospective of a phrase from Dale Carnegie's book,
buyer. How to Win Friends and Influence
People, "A man convinced against
his will is of the same opinion still."
Your role in the sales process is to
present your product in a clear,
concise and truthful manner—
with integrity. The best customer
is the customer who can make an
educated decision based on what is
best for them. A loyal customer is an
educated customer. You are not in
the convincing business, you are in
the sharing business. Your job is to
ethically offer the product, service
or idea, explain the benefits and
answer questions. Your customer
or client will then make a buying
decision based on the information
they’ve been given. Making the sale
A sales person with an agenda tends to is about asking questions, answering
push too hard and often doesn’t listen questions and building a trustworthy
well. Leave your agenda at home. win-win relationship.
Sincerely focus on your customer and
how your product can best serve their 3. You can serve your customer
hopes, dreams and goals. Zig Ziglar best by finding out what they
said it best, “You can have everything want, need and expect from what
in life that you want if you just give you are offering. Sometimes, we are
enough other people what they want.” so excited to share everything we
know about what we’re offering that
we forget it is about your potential
customer’s expectations.
3 Powerful Skills,
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