Page 2 - October_2017
P. 2
sales &
talk
In the promotional products industry,
it's important to be knowledgeable of
upcoming events. Whether any of these
affect a current or prospective client, it
helps to stay on top of holidays, events
and observances.
November
How Sales People Have Added $27,000 of
04: National Candy Day Business with One Simple Phrase
05: Daylight Saving Time Ends
07: Election Day
11: Veterans Day We know that sales people have thousands of promotional product options
13: World Kindness Day to sell. By asking the question, “May I add a case of custom mints to your order
20: Universal Children's Day today?” you can significantly increase your sales with just 12 words. Mints are
23: Thanksgiving Day the perfect add-on for any type of business and help drive sustainable repeat
24: Black Friday business for your customers. In fact, the average customer lifespan is more than
25: Small Business Saturday eight years. Meaning those 12 words not only increase your sales for this year, but
27: Cyber Monday may become a repeat order for years to come.
28: Giving Tuesday
Here are two examples of how assuming one case of custom mints is about
$89.80 (Q) with a plate charge of $60 (V):
Weeklong Observances: • Write five orders per week, adding one case of mints to each order: $52.41 per
05-11: National Animal Shelter order x 5 = $262.05/week x 52 weeks = $13,628.60 per year
Appreciation Week • Write ten orders per week adding one case of mints to each order: $52.41 per
12-18: National Nurse Practitioner's order x 10 = $524.10/week x 52 weeks = $27,253.32/year
Week
Asking the question could not only benefit you, but it benefits your customers.
Custom mints are a great way for businesses to build their brand experiences
Monthlong Observances: and drive customer loyalty. Did you know that, of consumers offered a branded
Movember (Men's Health Awareness) mint, 69 percent thought more highly of the business and felt more valued?
No Shave November (Cancer Awareness) Additionally, do you know that 50 percent took the mint and kept it for later,
Military Family Appreciation Month
which means extra impressions for your customers’ business?
Custom mints are also an effective marketing and promotional tool for all types of
businesses, from banks and auto dealerships to corporations, real estate agents
and more. 70 percent of consumers noticed if a mint is custom wrapped and the
message inspired them to take action.
“May I add a case of custom mints to your order today?”
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