Page 3 - October_2017

3 Powerful Skills,
Continued from page 1

What is important to you may not be important to them.

I’m reminded of a story: A young mother just starting out with a large network marketing company was excited and eager to
share her business with other stay-at-home mothers. She was having coffee with a potential recruit as their children played
nearby. The young mother was eagerly showing her products and explaining the business potential. She went on and on
about how she could stay home with her children and didn’t have to leave the house to conduct business.

The mother who was listening seemed to suddenly turn off her interest and attention. When our eager young network
marketing mother asked her friend to join her in the business, the friend replied with a resounding, “No.” The business-
building mother was shocked and saddened, “Why?” she asked. “Because,” her friend said, “I want to be able to do something
that allows me to get out of the house and socialize with other adults.”

Moral of the story: Ask questions and listen. Don’t assume that what is important to you is important to your future customers.

Successful selling isn’t about what you want, it is about how you can best serve the needs of your customers and clients.
Coming from a sincere place of service will help increase sales and develop a loyal client and referral base.

Keeping the three elements of SEA (Sincerity, Ethics, Asking) in mind, you can easily and effortlessly find new customers and
clients who will want to do business with you now and in the future. Selling your service, product or idea is about doing the
right thing for everyone involved – it is about building win-win relationships.
Source: 3 Powerful Skills You Must Have to
Succeed in Sales. Sharon Michaels. Forbes.
August 22, 2011.

11/01, 1:00pm CST : CAS Required: Product Safety Basics
The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies
and consumer groups. In the changing market landscape, awareness and compliance are critical to the success of industry
companies and professionals. This course introduces promotional products professionals to the Consumer Product Safety
Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary
standards.

11/08, 1:00pm CST : Undue Influence
Undue influence training is an essential element in any product responsibility program and is required by the Consumer
Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as
provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of
the Product Safety Aware program.

11/15, 1:00pm CST : Triple Threat: Business, Health and Personal Protection
Join this session to untangle the shared responsibility of product liability coverage for suppliers and distributors; insight to
the rapidly changing world of cyber security liability; and how to navigate industry-specific medical coverage requirements.
This session is an overview and provided by the PPAI Affinity Partner program.
11/29, 1:00pm CST : Prop 65 and State Regulations
In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that
can affect your company as well. This session is a must for navigating your interstate deals—not just by knowing the rules,
but by having strategies in place to manage them. This course is a required element of the Product Safety Aware program.
This course contains information regarding United States regulations, laws and standards, specifically.

For a complete list of upcoming PPAI webinars and to register, visit:
https://onlineeducation.ppai.org/upcoming-webinars.

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